Member News
Member News
September/October 2024
-
How to Actually Use AI in Your Real Estate Business
Read moreThe introduction of generative artificial intelligence (AI) tools like ChatGPT has significantly changed how real estate professionals operate. While some were initially wary, many embraced these tools for tasks such as writing blog posts, listing descriptions, emails, call scripts and social media captions. However, it quickly became clear that AI outputs often lacked personalization, accuracy and the unique voice of the agents, raising the question: How can agents leverage AI tools to enhance their workflows without compromising authenticity?
July/August 2024
-
Get Ready for Gen Z Buyers
Read moreBaby boomers and millennials have dominated the homebuying conversation in recent years, but Gen Z has “entered the chat.”
May/June 2024
-
Building Your Pipeline
Read moreIn light of the current market dynamics and shifting industry norms, it’s critical for buyer agents to prioritize building and nurturing their client pipeline like never before. With severely limited inventory, high interest rates, and high prices, the home search can be a lengthy and uncertain process for many buyers.
Even if you have a healthy number of buyer-clients you’re currently working with, they may be slower to get to the closing table—if at all!
March/April 2024
-
Low Inventory and Overcoming Implicit Bias
Read moreIt’s clear that 2023 was challenging for homebuyers and agents alike, but 2024 market forecasts signal increased buyer activity.
In the recent “NAR Real Estate Forecast Summit,” NAR Chief Economist Lawrence Yun reported that the number of existing-home sales declined an estimated 18% in 2023 after another near 18% drop in home sales in 2022. That puts 2023 on track as the worst year for home sales since 2008 and 1995.
Read Full Issue.
February 2024
-
Scripts on Discussing Your Value
Read moreIn last month’s issue of Today’s Buyer’s Rep, we discussed the importance of clearly and frequently articulating your value as a buyer’s representative. Since recent court cases have brought agent compensation and representation into the limelight, it’s critical that you’re prepared to clearly answer consumers’ questions related to the benefits you provide and how you charge for your services.
January 2024
-
Proving Your Value
Read moreThe recent Sitzer/Burnett trial has spotlighted long-standing industry norms surrounding buyer agency and cooperative commission structures. The increased attention has raised awareness and scrutiny about how buyer’s reps are compensated and the services they provide. It’s natural to wonder what impact this verdict and similar suits could have on the future of buyer representation.
December 2023
-
ABR® Stories
Read moreWhether you’re a seasoned buyer’s agent or just starting out, you know that every day in this business brings its fair share of surprises. When we asked you to share your most comical or surprising experiences when working with buyers, you didn’t disappoint! Get ready to laugh as we present some of the best stories we’ve received. It’s a perfect way to wrap up the year and celebrate the resilience, humor, and camaraderie of the ABR® community.
November 2023
-
Leveraging Your ABR® Designation to Grow Your Buyer Business
Read moreWhen you’re competing for market share and actively building your buyer business, expertise matters. Your Accredited Buyer’s Representative® (ABR®) designation can be a powerful asset that sets you apart from competitors. In honor of Designation Awareness Month, we’ve designed this issue as a practical how-to guide for leveraging your member benefits so that your ABR® designation becomes a compelling differentiator for your professional identity and marketing.
October 2023
-
The Career-Boosting Power of Awards and Recognition
Read moreCan you name the most successful agent in your market? If you had to pinpoint the qualities that make them stand out, what would they be? Chances are, you consider accomplishments such as agent rankings and reviews, consistent branding, extensive marketing, high profile leadership positions, community involvement, a robust online presence, and various awards and accolades as markers of a successful, top-tier agent— and so do consumers.
September 2023
-
Social Media Safety for Buyer's Reps
Read moreSeptember is REALTOR Safety Month—the perfect time for buyer’s representatives to evaluate habits and behaviors that may contribute to or protect against threats in both the physical and digital realms.