Benefits for Agents and Brokers | ABR®

Benefits for Agents and Brokers

Everyone Benefits with ABR®

With the Accredited Buyer’s Representative (ABR®) designation, agents can hone their craft in representing the needs of homebuyers. ABR® designees are empowered to maintain their superior skills and develop business opportunities by providing exclusive member benefits.

Brokers know that specialized agents are an asset to the team. ABR® designees have proven that they have the skills and experience to go above and beyond for their clients. In turn, brokers can better prioritize their business and receive additional confidence in their agents.

See All Agent Benefits:

a dark skinned woman stands confidently in front of a house with a for sale sign

The ABR® Connection

Exclusive Facebook Group
Engage with over 10,000 ABR® designees across the globe in sharing industry tips and trading referrals.

Online Referral Database
Access Find an ABR®, our directory of nearly 25,000 highly-qualified ABR® designees in other across the U.S and beyond.

Marketing Resources

ABR® Brochures 
Customize your marketing materials to showcase the benefits of using a buyer's representative through the REBAC Print Shop.



Social Profile and Cover Photos
Catch the eye of clients with branded profile picture frames and cover photos that show you are an ABR® designee.



Closing Leave Behinds
Leave a lasting impression on your buyer-clients with a custom gift that congratulates them on the purchase of their new home.

Buyer Tools

Explainer Videos
Access shareable videos made specifically for consumers to explain buyer representation and the benefits of using an ABR® designated agent.

Consumer One-Sheets
Download free printable handouts on topics to address in a buyer-counseling session or while working with buyer-clients.

Homebuyer's Toolkit & Seminar Guide
Utilize the 10-step quick-reference guide and a step-by-step manual on how to host your own homebuyer seminar.

Bonus Resources

Publications
Receive Today’s Buyer’s Rep (TBR) REBAC’s monthly newsletter and the TBR HotSheet weekly e-newsletter that includes a scan of online industry stories.

ABR® Scripts
Stay prepared with the answers to buyers' most frequently asked questions.

Learn How to Access Your ABR® Member Benefits:

NAR ABR® cobranded logo video preview

Ready to earn your designation?

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Why I earned my ABR®

  • I absolutely love helping buyers find the right property and helping them turn their home buying dreams into realities.

    Rachel Sheller, ABR®, CRS, GRI, SRES®
    Portland, OR
    Rachel Sheller, ABR, CRS, GRI, SRES

Member News

  • Building Your Pipeline

    In light of the current market dynamics and shifting industry norms, it’s critical for buyer agents to prioritize building and nurturing their client pipeline like never before. With severely limited inventory, high interest rates, and high prices, the home search can be a lengthy and uncertain process for many buyers.

    Even if you have a healthy number of buyer-clients you’re currently working with, they may be slower to get to the closing table—if at all!

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  • Low Inventory and Overcoming Implicit Bias

    It’s clear that 2023 was challenging for homebuyers and agents alike, but 2024 market forecasts signal increased buyer activity.

    In the recent “NAR Real Estate Forecast Summit,” NAR Chief Economist Lawrence Yun reported that the number of existing-home sales declined an estimated 18% in 2023 after another near 18% drop in home sales in 2022. That puts 2023 on track as the worst year for home sales since 2008 and 1995. 

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