When you’re competing for market share and actively building your buyer business, expertise matters. Your Accredited Buyer’s Representative® (ABR®) designation can be a powerful asset that sets you apart from competitors.
In honor of Designation Awareness Month, we’ve designed this issue as a practical how-to guide for leveraging your member benefits so that your ABR® designation becomes a compelling differentiator for your professional identity and marketing.
...my ABR® designation instills confidence that I’ve spent time learning how to represent buyers in their most significant financial decision to date.
It’s clear that 2023 was challenging for homebuyers and agents alike, but 2024 market forecasts signal increased buyer activity.
In the recent “NAR Real Estate Forecast Summit,” NAR Chief Economist Lawrence Yun reported that the number of existing-home sales declined an estimated 18% in 2023 after another near 18% drop in home sales in 2022. That puts 2023 on track as the worst year for home sales since 2008 and 1995. Read Full Issue.
In last month’s issue of Today’s Buyer’s Rep, we discussed the importance of clearly and frequently articulating your value as a buyer’s representative. Since recent court cases have brought agent compensation and representation into the limelight, it’s critical that you’re prepared to clearly answer consumers’ questions related to the benefits you provide and how you charge for your services.
