The Real Estate Buyer's Agent Council (REBAC) focuses on buyer representation. While it is now a broadly-accepted, mainstream business model in real estate circles, it’s sometimes easy to forget that it wasn’t always so—and how quickly the shift occurred. Within the National Association of REALTORS® (NAR), buyer representation officially took hold in November 1996, when NAR acquired the then-independent REBAC, giving full support to a trend that has continued to gain momentum.
Leveraging Your ABR® Designation to Grow Your Buyer BusinessWhen you’re competing for market share and actively building your buyer business, expertise matters. Your Accredited Buyer’s Representative® (ABR®) designation can be a powerful asset that sets you apart from competitors. In honor of Designation Awareness Month, we’ve designed this issue as a practical how-to guide for leveraging your member benefits so that your ABR® designation becomes a compelling differentiator for your professional identity and marketing.
The Career-Boosting Power of Awards and RecognitionCan you name the most successful agent in your market? If you had to pinpoint the qualities that make them stand out, what would they be? Chances are, you consider accomplishments such as agent rankings and reviews, consistent branding, extensive marketing, high profile leadership positions, community involvement, a robust online presence, and various awards and accolades as markers of a successful, top-tier agent— and so do consumers.