The Real Estate Buyer's Agent Council (REBAC) focuses on buyer representation. While it is now a broadly-accepted, mainstream business model in real estate circles, it’s sometimes easy to forget that it wasn’t always so—and how quickly the shift occurred. Within the National Association of REALTORS® (NAR), buyer representation officially took hold in November 1996, when NAR acquired the then-independent REBAC, giving full support to a trend that has continued to gain momentum.
The Rise of Short-Form Video
Every major social media platform is prioritizing video in their algorithms and with good reason. According to HubSpot, a leading CRM platform, short-form video is the most effective and popular format for social media content—delivering the highest ROI and engagement by far over all other media formats.
What Your Headshot Says About YouIf your headshot could talk… what would it say about you? The truth is—your headshot IS talking about you, and it has a lot to say!