Did the market shift at the end of 2022 give you whiplash? If so, you’re not alone. The buying frenzy that characterized the last few years has subsided into a moderate, cooler market, leaving some agents worried about how their business will perform in 2023.
Six Ways to Market-Proof Your Buyer Business
Member News
-
Low Inventory and Overcoming Implicit Bias
It’s clear that 2023 was challenging for homebuyers and agents alike, but 2024 market forecasts signal increased buyer activity.
In the recent “NAR Real Estate Forecast Summit,” NAR Chief Economist Lawrence Yun reported that the number of existing-home sales declined an estimated 18% in 2023 after another near 18% drop in home sales in 2022. That puts 2023 on track as the worst year for home sales since 2008 and 1995. Read Full Issue.
-
Scripts on Discussing Your Value
In last month’s issue of Today’s Buyer’s Rep, we discussed the importance of clearly and frequently articulating your value as a buyer’s representative. Since recent court cases have brought agent compensation and representation into the limelight, it’s critical that you’re prepared to clearly answer consumers’ questions related to the benefits you provide and how you charge for your services.